Twinings Overtakes PG Tips as UK Brand as Black Tea Consumption Slides

PG Tips has reacted to

Tea drinkers consumed almost 870 million fewer cups of tea last year”however, the tea market was rescued from a similar
downturn in worth since Brits turned to pricier premium teas and fruit or herbal
combinations. Kantar Worldpanel data indicates the worth of tea has climbed by 0.6% to
$831.7 million (#669.2m) over the last year,” according to The Grocer.

Favorite, ranking No. 1 by number of consumers together with 7.1 million fans in 2018 but
the number of consumers has dropped from 9 million because 2013, according to Kantar
Media (UK). Kantar reported that in 2018 Twinings had 3.8 million consumers.
Yorkshire Tea was called by 5.8 million that year. All three are known
because of their black tea. Tea drinkers in the united kingdom are switching to green tea and
herbals, a global trend expected to improve earnings to $9 billion by 2024,
according to Market Research Future.

The newest remains a
Long-time market leader PG Tips at the 12 months ending in July, according to
Nielsen market study, a sign of the continuing decrease of tea consumption.

Is viewed as the more premium manufacturer with introductions of its own Superblends and a lineup of Cold In’fuse cold brewed teas established last year.


Released at Tue, 24 Sep 2019 15:24:42 +0000
Tea came with earnings rising by 5 percent to $121 million (#97.6m), according to
Nielsen data.

(Photo credit: PG Tips)

The Grocer, Nielsen, Market Research Future, The Sun

Associated Posts:

“Diversifying into regions reminiscent of chilly infusions and practical teas has
paid for Twining, which gained practically #4 million. In the meantime, PG
Ideas slumped under the #100 million mark because it bore the brunt of the
black tea decrease.”

Declines with promotions reinforcing its own sustainability,”with great flavor comes excellent novelty” reads a Rainforest Alliance themed campaign. Additionally, the company has committed to moving tea bags.

Black tea is still the favorite hot beverage with tea drinkers at 72% of UK households but Unilever-owed PG Tips [seen as a commodity blend such as Unilever’s Lipton Yellow Label] saw a decrease in value of 7.2% to $122.7 million (#98.7 million) compared to $134.2 million (#107.9m) in earnings of Twinings teas.
The Grocer mentioned:
Gathers information from supermarkets supermarket and mass merchandisers. The numbers don’t account for foodservice sales.